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Jeju Island is a volcanic island.Tourism commands a large fraction of Jeju's economy. Jeju's temperate climate, natural scenery, and beaches make it a popular tourist destination for South Koreans as well as visitors from other parts of East Asia. The most popular tourist spots on the island are Cheonjeyeon and Cheonjiyeon waterfalls, Mount Halla, Hyeobje cave, and Hyeongje island. There is a variety of leisure sports that tourists can take part in Jeju including golf, horse riding, hunting, fishing, mountain climbing, etc.

Because of the relative isolation of the island, the people of Jeju have developed a culture and language that are distinct from those of mainland Korea. Jeju is home to thousands of local legends. Perhaps the most distinct cultural artifact is the ubiquitous dol hareubang ("stone grandfather") carved from a block of basalt.Another distinct aspect of Jeju is the matriarchal family structure, found especially in Udo and Mara, but also present in the rest of the province. The best-known example of this is found among the haenyeo ("sea women"), who were often the heads of families, because they controlled the income.